The telecom industry handles a huge amount of data that has something to do with its operations, transactions, and customers. Telecom companies have used different methods in working on the data sets which include statistical analysis, knowledge management, business intelligence, and data mining.
Telecom companies generate so many records each day so data should be analyzed in real or at least near real time in order to get maximum benefit. The traditional BI telecom methodologies that have been used by telecom companies and operators usually spend days or even weeks in collecting and analyzing data. In today’s world, the trends are different. Big data analytics is used in order to improve business processes and give insights into the customer base of telecom companies in real time while using structured, unstructured, internal, and operational data.
A good example where telecom companies can use big data analytics is by analyzing the behavioral and spending patterns of its customers across all properties. They can use these data sets in order to identify their most profitable customers and reward them in return. This can be done by applying advanced analytical techniques like linear time variant.
The absence of deep telecom analysis can result
in incorrect decision making and failed conclusions. The data for analysis should include various subject matters such as sms, mms, bill payments, phone calls, messages, emails, transactions, social media usage, log data, digital media, downloads, geospatial information, data from sensors, social media, and a whole lot more.
The present world of analytics makes us aware that every piece of data is important and adds value to businesses and their customers. BI is not enough in maintaining the competitiveness of a business in today’s world. Big data analytics helps businesses in achieving a long-term strategic advantage as it can give a holistic view of the operations and customers of a company. Telecom analytics can improve both operations and profitability across the whole telecom value chain. Netco Telecom is a good example of a data analytics solution for telecom providers.